WORK

Médecins du Monde Caen team meets with Kery James, 2017

Role: Volunteer, assistant program coordinator

Context

Objectives: – to provide exiled and isolated teens with psychosocial support, – and to alert Kery James (an activist French rapper) to isolated minors problem in France.

This highly collaborative cultural project was the first general audience initiative from Médecins du Monde Caen, Normandy. The teens visited the full backstage, had a Q&A session with the singer, and were finally picked up by the staff to join him on stage.

Results

Médecins du Monde France has communicated about it internally in the newsletter and externally on its social media. My personal content posted on Twitter and LinkedIn has made more than 4,340 impressions. The concert place partner Le Cargö has dedicated one page to the activation in its new pubic agenda brochure.

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Tanger Dakar, 2016

Role: Creator

Context

The Instagram of 2 French who have met in Beirut and are walking 2,075 mi in 37 days across Africa.

Results

My grandma has been converted to Instagram.

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5 Things I’ve Learned While Interning at 72andSunny, 2016

Role: Author

Context

Proactive piece pitched internally to the Marketing team and published on the agency social media channels.

Results

The post engaged with 985+ readers from Tokyo to Portland, and students to CEOs across 9 industries. More than 5,000+ Twitter impressions. 

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Benetton – “Unhate – Unhuman force”, 2016

 

 

Role: Strategist & Creative (personal work)

Context

United Colors of Benetton, has always been known for tackling the most taboo social issues. The UNHATE campaign, launched in 2012, delivered a simple and provocative message asking people to embrace tolerance and peace. Since then the campaign has evolved to support culturally relevant social issues around the world.

The current refugee crisis sweeping Europe is one that has raised many questions and debates. On the hand it is a humanitarian crisis where millions of people are suffering and have been displaced. On the other hand, the crisis has raised questions about immigration and border control across Europe. While many Europeans welcome refugees into their countries, politics and bureaucracy have forced borders and refugee camps like the Calais Jungle to close and refugees to be sent home, without a choice. These images, captured during the demolition of a refugee camp in France, represent the inhumane force with which this crisis is often dealt with.

Benetton’s UNHATE campaign is the perfect platform to shine a light on the injustice politics is inflicting on the lives of innocent refugees.

 

AXE – Find Your Magic, 2016

Role: Marketing Intern 

Context

Coordination of the media impact of the launch of AXE’s new global positioning campaign, which “enjoyed such a positive reaction” (Adweek) that it has been brought to the Super Bowl the same year.

Results

Strong collect of data which served out well following Business Development and Awards actions.

 

72andSunny Amsterdam’s talk at Cannes Lions: ‘Masculinity Today: The Dramatic Shift and The New Normal’, 2016

Role: Marketing Intern

Context

I have coordinated the building of all the talk assets from scratch to the delivery. This includes the deck with the panelists, a shooting and the production of all print visuals.

Results

72andSunny’s Stephanie Feeney was interviewed by Little Black Book. The talk featured in the Creative Review’s 15 things not to miss at this year’s Cannes Lions.

Credits

Panelists: Dr Michael Kimmel: professor of gender studies and sociology, Shaun Ross: model & activist, Jennifer Siebel Newsom: documentary filmmaker, Stephanie Feeney: director of Strategy at 72andSunny Amsterdam, Managing Director: Nic Owen, Chief Development Officer: Tom Johnstone, Marketing Director: Naomi Bartle, Communications Managers: Ines Saraiva & Katie Kempner, Business Development Manager: Carsten Pruijs, Executive Creative Director: Carlo Cavallone, Creatives: Mario Guay & Nastassja Bonnabel

 

My quest for greatness, 2015

Role: Scriptwriter and Editor

Context

One mentor advised me to design a mood film to bring to life my application for a Business Development internship, which I’ve made at 72andSunny.

Results

125+ views on Vimeo, and a key asset during interviews.

Credits

All this work has been done in partnership with the director and DOP Franck Brett.

 

Hennessy – Each drop of Hennessy X.O is an Odyssey, winning global pitch, 2016

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Role: Business Development Intern

Credits

Client: Hennessy & Diageo Moët Hennessy Diageo China, Global CMO Hennessy: Thomas Moradpour, Hennessy Brand Director Prestige: Antoine Varlet, International Marketing Manager Prestige : Aurélie Lim, Head of Visual Identity : Khoa Dodinh, Agency: DDB Shanghai Group & DDB Paris, Executive Creative Director: Alexander Kalchev, Creatives: Alexis Benbehe & Pierre Mathonat, Head of TV: Sophie Megrous, Managing Director: Xavier Mendiola, Associate Director: Marine Hakim, Senior Account Manager: Jessica Ferris, Strategic Planner: Martin Mangez, Production company: Stink Paris, EP: Greg Panteix, Director: Nicolas Winding Refn, DoP: Natasha Braier, Editor: Matt Newman, Sound production: The, Composer: Cliff Martinez, Photographer: Dan Tobin Smith

 

Johnnie Walker – Keep the flame alive, Lebanon, 2014

PRINT JW

Role: Assistant Account Executive

Results

20+% market share.

Credits

Client: Johnnie Walker, Agency: Leo Burnett Beirut, Chief Creative Officer: Bechara Mouzannar, Regional Executive Creative Director: Malek Ghorayeb, Managing Director: Nada Abi Saleh, Regional Digital Strategies/ Innovation Director Levant: Samer Shoueiry, Director of Innovation: Tony Kayouka, Managing Director PR Levant: Jo Chemali, Creative Director: Areej Mahmoud, Creative Director: Davina Atallah, Art Director: Nadia Deghaily, Copywriter: Lama Bawadi, Account Supervisor: Diego de Aristegui, Account Executive: Misbah Natour & Raphael Jadaa, PR Executive: Ghassan Jawhar, Tina Sioufi: Junior Digital Planner

Distinctions

1 Bronze Pencil, 1 Silver Award at Facebook Awards, 1 Bronze PR Lion, 1 Silver and 1 Bronze Cyber Lion, top 10 digital campaigns in the world by the Big Won report, Gunn Report Outstanding Campaigns in Media 2015, Leo Burnett Group Product Committee Rating: 7+

 

Atlantic Group – 37 Days, Pan-European, 2015

Role: Business Development Intern

Results

New business win.

Credits

Client: Atlantic Group, Agency: Leo Burnett France, Creative Director: Xavier Beauregard, Art Director: Jerome Gonfond, Copywriter: Hadi Hassan-Helou, Conception: Thomas Czarnecki, Christophe Corsand, Hadi Hassan-Helou, Jerome Gonfond, TV producer: Antoine Grujard, Account director: Regis Perrone, Director: Olivier Staub, Production companies: La cavalerie & Quad productions

Distinctions

2 Gold, 1 Bronze Film Craft,1 Bronze Film at Cannes Lions, 1 Grand Prix, 1 Gold Design, 1  Silver Online Film, 1 Bronze Film Craft at Cristal Festival, 1 Gold Film and 1 Silver PR at Epica, 1 Gold Film and 1 Silver Design at ADCE, 1 Gold Branded Content and 2 Silver Film Craft at LIA, 1 Bronze Design at Clio, 2 Silver 1 Bronze at Shark awards, #4 Top Alternative & Innovative campaign 2015 and  #9 Top Film – Directory, Top 10 most creative, inventive commercials by Mashable, Leo Burnett Group Product Committee Rating: 8

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